Payment
Unlike most other programming, Christian radio programmes
are sometimes sponsored by the programme supplier. In certain circumstances
Radio Worldwide will consider paying to have programmes aired.
For a programme to be sponsored, several conditions have to be met. The
following requirements apply. Programmes should:
- Be aired to an 'unreached' audience
- Be aired with a demonstrated effectiveness
Unreached Audiences
Like our parent mission,
WEC International
Radio Worldwide's emphasis is on evangelising to the 'unreached' peoples
of the world. We take this term to mean that the audience group has no - or no strong,
witnessing Christian Church within it.
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