Payment
Unlike most other programming, Christian radio programmes
are sometimes sponsored by the programme supplier. In certain circumstances
Radio Worldwide will consider paying to have programmes aired.
For a programme to be sponsored, several conditions have to be met. The
following requirements apply. Programmes should:
- Be aired overseas
- Be aired to an 'unreached' audience
- Be aired on a Christian station
- Be aired with a demonstrated effectiveness
Unreached Audiences
Like our parent mission,
WEC International
Radio Worldwide's emphasis is on evangelising to the 'unreached' peoples
of the world. We take this term to mean that the audience group has no strong,
witnessing Christian Church within it.
Why pay for broadcast only on Christian stations?
Firstly: When we are airing programmes on Christian stations (such as
FEBA Radio) our payment is a demonstration of our partnership in the ministry
and a demonstration of our joint dependence on God to supply our finiancial needs.
Secondly: Commercial broadcasters oftem seem to market Christian outlets for
profit with no account for how programmes are placed and follow-up handled.
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